Like many beloved small businesses, Amore Mullumbimby began with a spark of creativity, a modest budget, and a heartfelt vision Established in April 2010, the store was created to offer 
something a little different in the vibrant and ever-growing town 
of Mullumbimby.

At the heart of Amore is Natalie, whose passion and experience 
have shaped the store’s unique identity. With over 35 years in retail, a background in interior decoration and design, and a history of supplying Melbourne decorators with handcrafted furnishings, Natalie brings a deep appreciation for quality, individuality, 
and customer care.

Since moving to Mullumbimby, known to many as the Rainbow Region in 2000 in search of a more balanced lifestyle, Natalie has embraced the local community and completed 500 hours of yoga teacher training in Byron Bay. This holistic influence is reflected in the spirit of the store.

Amore Mullumbimby offers a wonderfully eclectic collection of clothing, accessories, homewares, gifts, jewellery, crystals, sacred items, candles, teas, essential oils, and retro treasures. 
Amore proudly supports local artists, unique labels, and small other businesses, with many items exclusive to the store. With inclusive sizing and a commitment to sourcing what customers truly need, Amore ensures everyone feels welcome.

A dedicated team of locals shares a love of people, fashion, and all things beautiful. Deeply connected to the community, Amore regularly supports local charities and organisations, including the Mullumbimby Neighbourhood Centre, schools, environmental initiatives, Surf Lifesaving, and Lifeline.

Amore Mullumbimby is more than a store - it’s a celebration of creativity, connection, and community. It had been a plan from long ago, and a dream to travel parts of the world and meet the artists and creators of beautiful fabrics, arts and products. 
After mum passed In 2008, in honour of her, I took the kids travelling to Nepal and we did a seven day trek.

We met a monk in the streets of Nepal who took us to the annual blessing of Tara at the monastery in Nepal which was something quite incredible. We were the only Westerners there, the kids and I
He took us to the old Kathmandu to small factories that created beautiful hand woven woollen rugs, and other traditional arts 
We did the Annapurna circuit which was a seven day trek, something I will never forget, so grateful for having the experience especially with the kids. They were 9 and 12 years old.

We met an Australian lady there who was involved with an orphanage so we went and hung out there. There was 13 kids in the orphanage. My son played soccer with The boys. My daughter was teaching them English. I will never forget the look on my daughter‘s face as she was experiencing this. 

I have travelled parts of Asia and spent endless hours walking around meeting small businesses and creating relationships to purchase from small businesses, truly SLOW fashion. I have created many of my own designs in Clothing etc, working with these small businesses.

Come in and discover Amore’s range of brands from here and far away places

Inspired by this beautiful, magical town Mullumbimby I stock Amore with interesting eclectic products made locally and overseas artisans that specialise in quality clothing and accessories, homewares, gifts, jewellery, crystals, sacred items, a large range of Incense, smudge sticks and clearing items, candles, teas, Indigenous teapots, mugs and homewares, DoTerra and other Essential Oils, retro and Vintage collectables. 

Not just mainstream, and not only the average sizes.We listen to customers and source what we can to meet their needs.
Not everyone fits a size 10-14. 

With a commitment to customer service, we aim to provide shoppers quality, value and unique items.

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